YouTube appears to be testing a new option for users streaming YouTube from its mobile app. Now, the latest leak revealed that YouTube is getting a new stream quality option called “1080p Premium”, described as “Bitrate Enhanced”. This new streaming option is available to YouTube Premium users. It coexists with the ‘normal’ 1080p option which is compressed quite generously.
YouTube begins testing 1080p Premium Stream option on mobile app
According to the report, a new “high-bitrate” 1080p option could meet users’ desire to watch higher quality videos, which they address by switching to a 1440p or 2160p (4K) streaming option when available . This new option can reduce YouTube’s operating costs to meet users’ desire to watch higher quality video from mobile.
Also check: YouTube tests the reduced video quality if you don’t pay
This comes shortly after news of Susan Wojcicki’s departure as CEO of YouTube. It has yet to be confirmed whether the change is a result of the acquisition of Neil Mohan as the new CEO. Some reports also revealed that the “1080p Premium” video option can also put 60fps and 120fps videos behind the YouTube Premium paywall.
YouTube Premium currently costs $12 per month. It gives you access to ad-free videos, background playback, offline video download, and YouTube Music Premium. For now, the number of subscriptions to YouTube Music and Premium is growing. It now has about 80 million users in Q4 2022.
In December, YouTube tested an “add to queue” feature from mobile for Android and iOS users with a Premium subscription. We’ll get more details about the feature in the coming days. So stay tuned.
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