vivo promises continued innovation for Pakistani users on Pakistan Resolution Day
vivo, a leading player in the global technology industry, has established itself as the smartphone brand of choice in Pakistan. The brand recognizes that this milestone was achieved thanks to the immense love and hospitality of Pakistani consumers.
Pakistan is a vital market for vivo and as a global technology pioneer, the brand commemorates this Pakistan Resolution Day with a revived determination to continue introducing innovation-led products and services for the growth and betterment of Pakistan.
Driven by the ambition to democratize advanced technology for the masses, vivo embodies a customer-centric approach to meeting the ever-changing demands of consumers across demographics across the country. This has led the brand to optimize the imaging systems of its smartphones, introduce new technologies in terms of aesthetics and improve its performance and charging technology.
It is clear that since its establishment in Pakistan in July 2017, vivo has successfully catered to a wide range of consumers with diverse requirements.
The brand attributes this to the underlying guiding philosophy of BENFEN — doing the right things and doing things right, to create value for society. With this philosophy, the brand strongly believes in contributing to the ecosystem in which it operates, to ensure mutual growth and prosperity.
As a result, it has invested massively in Pakistani society and industry, as evidenced by its creation of a local production base in Faisalabad with an investment of $10 million in 2021. The brand is a strong supporter of the ‘Made in Pakistan’ initiative.
vivo also has a history of promoting local talent and culture through its “More Local, More Global” approach. It has collaborated with well-known local figures, such as Babar Azam and Fahad Mustafa, who are the brand ambassadors and youth icons for the popular V series.
Celebrating the occasion, Muhammad Zohair Chohan, director of brand strategy at vivo Pakistanstated,
“Our presence in Pakistan has been an extremely fulfilling and rewarding journey. We are pleased that we have been able to adapt our advanced developments to the needs of the local market and that we have a strong position in the region. The vivo family is deeply grateful for all the affection, trust and support we have received and pledges to continue working in the same spirit to improve our offerings for the betterment of Pakistan. This is just the beginning of a wonderful symbiotic journey and we are excited about the promising future of vivo in Pakistan and the glorious nation of Pakistan as a whole.”
Being research-driven by nature, vivo conducts rigorous studies and market research to understand consumer behavior to support and adapt its breakthrough technologies. It has therefore successfully launched some of the most notable camera-focused flagship products in the Pakistani market.
As a brand that considers its consumers part of its extended family, its foundations are built on the cornerstone of exceptional customer service.
With his 17 service centers And 9200+ shops spread across the country, vivo strives to provide a fast and hassle-free experience for its customers, by having efficient, humane customer service systems.
Going forward, vivo aims to continue to provide technologically innovative products and services to Pakistani users.
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