The e-commerce industry in Pakistan is becoming more profitable by attracting financing. The industry is seeing an enormous increase in popularity as consumers increasingly buy thrift stores. With inflation rising, many Pakistanis are looking for affordable ways to dress fashionably. A Pakistani start-up is taking advantage of this trend and is targeting young people who cannot afford global brands. The used clothing startup, SwagKicks, is now raising $1.2 million.
Used clothing Pakistani startup SwagKicks raises $1.2 million
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The startup founded in 2018. It offers pre-washed and pre-disinfected authentic second-hand lifestyle accessories. The startup is now expanding its reach and tapping into the global circular fashion business.
According to co-founder and general partner of i2i Ventures, Misbah Naqvi, “The market for second-hand clothes in Pakistan is large, but the supply side is very fragmented. The team at this Pakistani start-up is able to operate at scale thanks to the extensive back-end they have built, including an in-house SaaS warehouse product that has enormous potential.”
The startup aims to grow beyond Pakistan and reach a global audience in both direct-to-consumer and B2B thrift and vintage fashion. According to Samaa, the startup has already served more than 100,000 customers. There are about 25,000 items on their platform. The startup aims to have a significant impact on the e-commerce industry. The idea behind this startup really fulfills the need of those who cannot afford expensive clothes.
Also see: Startup AdalFi generates $7.5 million in seed capital
