Twitter launches ad revenue sharing program for creators
Twitter announced on Thursday that select content creators are on his platform now eligible earn part of it ad revenue from served ads in the comments to their posts.
Twitter launches ad revenue sharing program for creators
The company announced the program on its “Creator Ads Revenue Sharing” page, saying it’s part of its effort to help people make a living directly on Twitter.
“We are expanding our creator monetization offerings to include ad revenue sharing for creators. This means creators can get a share of ad revenue, starting with the comments on their posts,” the company said. said on the “Creator Ads Revenue Sharing” page.
Furthermore, the program will be available in all countries where Stripe supports payouts.
“We are rolling out to an initial group that will be invited to accept payment,” the platform added.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offerings to include ad revenue sharing for creators. This means that creators can get a share of ad revenue, starting with the comments on their posts. This is part of our…
— Twitter (@Twitter) July 13, 2023
According to Elon Musk, owner of the Twitter platform, the first payout round for creators would be $5 million. It will be cumulative from when he first announced the program in February.
Meanwhile, several high profile creators started posting about incoming deposits received from the Creator Ads Revenue Sharing program. For example, on Thursday, Billy Markus, the co-creator of the Dogecoin cryptocurrency, shared that he had received a payment of a whopping $37,050.
What are the eligibility criteria
To be eligible for creator ad revenue sharing, creators must:
- Be subscribed to Twitter Blue or verified organizations.
- Have at least 5 million impressions on their posts in each of the past three months.
- Pass human review for Creator Monetization Standards.
Requirements once approved
- A Stripe account. Twitter is working with Stripe for payouts and rolling out to the first batch of creators who have already signed up for Creator Subscriptions.
- Follow the company’s Creator Subscription policies.
Where to apply
Twitter will soon begin an ad revenue sharing application process. Creators can request both Creator Subscriptions and Creator Ads Revenue Sharing by going to the Monetization section of their account settings.
With the ad revenue sharing program, Twitter aims to influence content creators to create valuable content for their followers, attract more ads, and help increase the number of accounts subscribed to Twitter Blue.
