In a recent development, following the lead of other major tech companies, famed job posting platform LinkedIn also integrates generative AI to serve different instances of an ad. According to the company’s details, it collects and uses data from a particular marketer’s LinkedIn page and Campaign Manager’s institution. This data includes objective, targeting criteria, and audience. Using this data, LinkedIn then provides a different introductory text for the ad. Since LinkedIn is a subsidiary of Microsoft, we’re not surprised that it uses OpenAI models to generate various ad copy suggestions. In this regard, Abhishek Shrivastava, VP of Product at LinkedIn said:
We know you struggle to do more with less while increasing ROI for your business. AI copy suggestions can boost your creativity and reduce the time you spend on your day-to-day tasks, so you can stay focused on what matters: continuing to produce memorable campaigns and building your brand.
The generative AI works in a simple way on LinkedIn. Users can simply enter their copy in the ‘introductory text’ field of Campaign Manager and toggle the ‘Generate copy suggestions’ switch to get a number of different suggestions.
It is pertinent to mention here that this new LinkedIn feature is currently in the testing phase and is available to a few users in North America. According to a source, the company is also planning to add more features, expand availability to new regions and it will also support more languages which is a positive sign.
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