realme rises 29 places in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 Ranking by Google and Kantar
Google and Kantar have published the report Top 50 Kantar BrandZ Chinese Global Brand Builders 2023. realme has secured the 21st position, a remarkable jump of 29 places from last year. Despite being the youngest company on the list, realme has quickly gained a foothold in the global market thanks to its sharp market insights, continuous product innovation, clear product positioning and strong brand influence.
No jump, no launch
Amid global economic swings and consumer transformations, the report highlights innovation, quality improvement and brand communication as key tactics for Chinese brands looking to expand internationally. “Focusing solely on affordability can weaken a brand’s competitiveness and lead to missed opportunities to win new customers. Chinese global brands are now striving to shift their image from being affordable to offering meaningful value,” said Doreen Wang, CEO of Kantar Greater China and Global Chair of Kantar BrandZ.
Realme upholds the philosophy of “Dare to Leap” from its inception and is committed to empowering young people to be more daring through pioneering technology and design. As it enters its second growth phase as a startup, realme is introducing its “Simply Better” strategy. At this year’s product launch, the company promised that every realme product will have a remarkable innovation leap, otherwise they wouldn’t launch it based on the “No Leap, No Launch” principle. By continuously innovating and delivering superior experiences, realme has attracted the attention of young people, driving the healthy and sustainable growth of the brand.
Leading with technology in two big hit series
This year, realme launched two series of smartphones: realme GT Neo5 and realme 11. Both offer excellent value for money and quickly gained popularity. The GT Neo5 series sets the standard for a phone with 1 TB of storage, delivering exceptional performance and a great gaming experience in its price range. It was chosen as the official device for the 2023 Honor of Kings National Competition. With a 240W fast charging solution, it is also the world’s fastest charging smartphone.
Known for its revolutionary imaging technology, the realme 11 series has become realme’s most anticipated product in the past five years. It became a global hit upon launch. With its 200-megapixel single-lens zoom camera, the realme 11 series offers unparalleled value for its price range. It was chosen as the official VCR for the popular Chinese reality show ‘Back to Field’ and endorsed by Leo Wu, a famous young Chinese actor. The series also achieved notable success overseas, generating the highest brand awareness in five years. Sales increased by 262% compared to the realme 10 series and topped Twitter’s trend list six times in a row. The realme 11 series has become a global sensation.
In the current wave of globalization, Chinese brands are moving from an era of aggressive expansion to an era of exquisite craftsmanship and excellent quality. realme will prioritize core products in its global expansion and consistently build its brand value and influence through differentiation.
In Pakistan, realme has launched the realme Narzo 50, aimed at young gaming enthusiasts and millennials looking for an affordable yet powerful smartphone. Key features include the Helio G96 gaming processor for seamless gaming and multitasking, up to 11 GB Dynamic RAM for smooth operation, a 16.7 cm FHD+ Fullscreen for an immersive experience, 33 W DartCharge technology for fast charging, a 5000 mAh battery for extended use and a 50 MP AI Triple Camera for impressive photography. The smartphone’s price of PKR 39,999/- makes it an attractive choice for gaming enthusiasts.
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