Pakistan Telecommunication Company Limited (PTCL), a subsidiary of e&, (formerly known as Etisalat Group) has launched its new Over-The-Top (OTT) platform, SHOQ, to bring a superior and immersive viewing experience to all data users in Pakistan. SHOQ hosts a rich repository of selected content that is accessible to all, in line with PTCL’s vision to enable digital transformation for all.
The new platform was launched at a special event in Karachi attended by President and Group CEO, PTCL & Ufone, Hatem Bamatraf, CEO, e& life, Khalifa Al Shamsi, CEO evision, Olivier Bramly; CEO & Co-founder, STARZPLAY, Maaz Sheikh, senior PTCL & Ufone officers, industry leaders, showbiz celebrities, media representatives and prominent personalities from diverse backgrounds.
SHOQ bridges the gap in access to quality content in Pakistan at affordable prices by partnering with evision, the media and entertainment division of e& life (part of e&). The partnership will provide PTCL and other data customers with access to media and entertainment content, blockbuster movies and seasons from major Hollywood studios such as Warner Bros., Paramount and 20th Century FOX. SHOQ will also host the hundred most watched local and international live TV channels, Pakistani movies and originals to meet the entertainment needs of the entire family.
Hatem Bamatraf, President and Group CEO, PTCL & Ufonesaid,
“We are delighted to introduce Pakistan’s largest OTT platform to provide premium entertainment and news content to all data users. With the increasing penetration of the Internet, Pakistan needed a quality local OTT service, providing affordable entertainment tailored to local tastes and preferences. SHOQ has what it takes to be the ultimate entertainment solution in the country.”
“We are pleased to support the development of Pakistan’s largest OTT platform powered by PTCL.” Speaking at the panel, e& life CEO Khalifa Al Shamsi said. “We are convinced that this new service will be of great value to the people of Pakistan. e& will continue to support the PTCL Group, especially in the new chapter of creating a digital future that empowers every person in society to create innovative digital services and tap into new customer segments, building success upon success.”
Olivier Bramly, CEO of evision, said: “We are excited to be part of the new chapter in Pakistan’s entertainment revolution. evision is the largest media and content aggregator in the MENA region, where we have always been an integral part of our clients’ lives. We look forward to working with PTCL, especially in a market as large as Pakistan where there is an explosion in massive content creation and streaming services, giving everyone unlimited opportunities.”
“We are grateful to PTCL for giving us the opportunity to strengthen our presence and impact in Pakistan. STARZPLAY CEO and co-founder, STARZPLAY, said Maaz Sheikh at the launch event. STARZPLAY is a leading subscription video on demand service streaming thousands of popular movies, TV shows and other Pakistani and international content. Through PTCL SHOQ, our service will be accessible to all Pakistanis who want to enjoy streaming quality media or entertainment.
SHOQ is a subscription-based streaming app that works on the Bring Your Own Device (BYOD) model and PTCL-supplied TV dongles. Users can enjoy the multi-screen services anywhere, anytime as long as they have internet access and a digital device, including smartphones, tablets, laptops, Android Smart TVs, Android TV Boxes, etc. SHOQ allows registration of up to 5 devices with 2 simultaneous sessions at a time. The platform will continue to expand based on user activity and viewer engagement to meet the changing media and entertainment needs of its customers.
SHOQ is available to all Pakistani data users at an affordable daily, weekly and monthly price with two variants which are Lite & Premium and the packages have prices starting at Rs. 8 a day. Data users can visit www.shoq.com.pk and subscribe to the service. They can also download the SHOQ app from Google Play and Apple Store for the highest quality and seamless streaming experience.
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