PTCL Group, PUBG MOBILE Announce Partnership for Joint Gaming Activities
Pakistan’s largest telecommunications group – PTCL and Ufone 4G have announced a partnership with PUBG MOBILE through their newly launched E-Sports gaming platform GameKey for a range of collaborative gaming activities throughout the year.
A special ceremony was held in Islamabad to announce this partnership. Shahbaz Khan, Vice President Wireless Commercial PTCL & Ufone, and Khawar Naeem, Country Head Pakistan, Tencent Games, attended the ceremony along with senior officials from both sides.
PTCL Group has taken ambitious steps to diversify its portfolio and increase its impact on the Pakistani gaming landscape. The group’s recently launched state-of-the-art gaming platform ‘GameKey’ is currently hosting one of the largest E-Sports gaming tournaments in Pakistan, ‘GameKey Arena’, in partnership with PUBG MOBILE.
PTCL Group, PUBG MOBILE Announce Partnership for Joint Gaming Activities
Speaking at the ceremony, Shahbaz Khan, Vice President Wireless Commercial PTCL & Ufone said, “PTCL Group is the company of choice for connectivity and digital requirements of the people of Pakistan. Through our latest agreement with PUBG MOBILE, we look forward to increasing our relevance and future preparedness to the evolving digital demands of our younger generations. Pakistan has a huge talent for e-sports and we hope to channel this potential by providing youth with an effective platform and valuable opportunities.”
“We are happy to enter into this partnership with PTCL and Ufone 4G to bring a better gaming experience to Pakistani gamers,” said Khawar Naeem in his speech. “Pakistan is an emerging e-sports market and our gamers have showcased their talent and skill at several global tournaments. We are confident that our partnership with PTCL Group will further strengthen Pakistani gaming culture and help promote new talent.”
PTCL and Ufone 4G will undertake several initiatives to promote online gaming in Pakistan under this partnership. The company has launched a standalone monthly PUBG MOBILE gaming offer that offers 10 GB of PUBGM data for just Rs. 100 to make online gaming more affordable and accessible to everyone.
To create traction of the pack, a social media campaign is being designed in which a selected group of 1000 Ufone subscribers will receive a free PUBGM in-app item.
PTCL Group and PUBG MOBILE’s collaborative initiative, the GameKey Arena Tournament, received an overwhelming response from the Pakistani gaming community. Going forward, the tournament will become a calendar event for professional and aspiring gamers to showcase their talent and test their skills against the best lot in the land.
The launch of a futuristic gaming platform and online sports tournaments for young gamers will consolidate PTCL and Ufone 4G’s status as youth-focused brands with the will and vision to meet the evolving digital needs of the younger generation.
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