Meta’s Twitter rival, Threads, surpasses 100 million user logins as a result of Twitter experiencing a drop in traffic. Meta launched Threads for iOS and Android users in 100 countries last week, and it’s currently the top free app on the App Store.
The new app passed 2 million logins in just two hours after launch, 10 million users in seven hours, and 30 million in just 12 hours.
Apple joins Threads as the new platform now has over 100 million users
Instagram head Adam Mosseri made it clear last week that Meta does not want to replace Twitter. However, it creates a public plaza for communities on Instagram that never really embraced Twitter and for communities interested in a less angry place for conversation.
See also: Twitter threatens to sue Meta over new Threads app
The new application does not have all the features that Twitter does have. It does not have features like direct messages, following feed, full web version, chronological feed and more.
Moreover, Apple also joined the Threads party. Apple’s top senior vice president of marketing, Phil Schiller, joined the platform. Apple News arrived first at the Threads. Since then, Apple has also created new accounts for Apple Books, Apple Music, Shazam, and Beats.
Threads is a standalone app. However, users can log in with an Instagram account. Their Instagram username will carry over, but there is an option to customize their profile specifically for Threads.
On Threads, posts can be shared on Instagram and vice versa. The messages can contain links, photos and videos of up to five minutes. Users see a feed of posts from people they follow, as well as recommended content.
For more information also see: Instagram launches ‘Twitter Killer’ Threads app – here’s how to use it